Understand the Purpose & Role of a Customer Avatar – Understand the Objective

It’s a huge mistake.

And yet, we see it happen all the time.

You get so focused on WHAT you’re selling that you forget to think about WHO you’re selling to.

You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers.

That’s why understanding your customer avatar (AKA buyer persona) is so important.

Before you can sell anything effectively, you need to understand…

  • Who your ideal customer is
  • What their key purchaser drivers are
  • What their challenges and wants are
  • How your product/service transforms their lives for the better

And filling out the Customer Avatar Canvas will help you do all that.