If it makes sense and you have the skillset, video can be a very effective way to deliver on your Lead Magnet.
(And if you’re camera-shy, you can even create a super-simple screencast using software like Camtasia or Screenflow so you don’t have to be in front of the camera.)
This example highlights a video series by Donald Miller of StoryBrand, who does a great job of using video as a way to deliver tremendous value to potential leads. Also, notice how StoryBrand makes a point to keep the length of the video series short, making it quick to consume:
When you click the “Get Free Access” button you are prompted to enter in your name and email to get the 3-video series: