In this example from DigitalMarketer, we give out the free DMInsider Newsletter. This newsletter is full of the latest trends in the digital marketing industry. The key to this newsletter is it’s completely free and delivers value to customers’ emails weekly.
At DigitalMarketer, we believe in admitting and learning from our mistakes. This newsletter was developed after we realized we were not delivering enough value to our customers. Our emails were just for sales purposes and promotions. We needed to deliver more value to our customers—thus the development of our newsletter. It has been a HUGE hit. Some of our highest email open rates in years.