Using Content Marketing at the Engage Stage

Here we see a YouTube video from O’Reilly’s YouTube channel. This video was made as a quick how-to video on basic vehicle maintenance. People who watch this video are actively engaging with O’Reilly’s brand. Throughout the video, O’Reilly’s own parts are recommended if your basic check-up reveals that you need to replace something.

With this free content, potential customers are able to get value for free, in the form of a quick check-up, but also get recommendations of parts to use if they need to be replaced.  

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