Your prospect is now aware of you, but this is just the beginning of the relationship. They don’t yet know you, like you, or trust you.
So, the next step is to start developing your relationship with the prospect.
Step 2, Engagement, is where you start conversing with your prospects. You engage them through some form of content that provides entertainment, information, or both.
Engagement is something that must continue throughout the Customer Journey. It’s NOT something you do once and move on.
Let’s take a look at examples of the Engage stage within each marketing channel…