Let’s look at some final examples of the Aware stage to get the ideas flowing for your company:

• A father of 2 sees an advertisement for a new children’s summer camp on Facebook [Digital Advertising]
• An office manager searches Google to find a new coffee supplier [Search Marketing]
• A college student watches an Instagram video of her friend raving about a new brand of noise-canceling headphones [Social Media]

Armed with these examples, it’s time to fill out the Awareness stage of your CVJ.

Action Item: With Your Business In Mind, Fill Out The Awareness Stage On The CVJ Worksheet.