Creating Your Offer Stack

Action Step: Create Your eCommerce Offer Stack. Pause the video at 14:40 to see instructions or follow the instructions below.

  • Hook that speaks to transformation (Big Idea from Customer Avatar Canvas)
  • Amplify the Big Idea with Offer Attributes (F)
  • Amplify the Big Idea with Offer Attributes (I)
  • Amplify the Big Idea with Offer Attributes (B)
  • Amplify the Big Idea with Offer Attributes (T)

Related Resource: Full Offer Stack Worksheet