Now that we’ve covered some of the basics, let’s get started on your studio.

What’s that, you say? My studio?

Yep. Your new video studio.

A studio just means you’re filming in front of a backdrop.

It doesn’t have to be anything fancy.

Unless you have a reason to be shooting your video on-location, setting up a simple studio is a really good idea.

Here’s why:

First of all, shooting in a studio tends to look more professional. 

Second, shooting in a studio is easier than shooting on-location.

And finally, a studio will eliminate unnecessary information in the frame—putting the viewer’s focus entirely on the messenger and the message, which is exactly what you want if you’re trying to create persuasive videos that sell.

Here’s what our studio looks like:

Does that look really fancy and impressive?

It’s actually a lot simpler than it looks. All you really need is:

• A backdrop. You can get these on Amazon; they’re not expensive. For the longest time, we only used white backdrops. Today we also have blue and gray (we don’t recommend trying to use a green screen. They can look really amateurish if you don’t know what you’re doing.)
• A few lights. For this setup, you need 4
• A camera mounted on a tripod
• A microphone

Here’s how the setup looks from above:

There are 4 major elements of any video studio:

1. Lighting
2. Lens 
3. Composition
4. Camera Angle

We’ll cover them next.