Playbook Overview

There’s an art to creating bullets that drive sales. And if you do it well, you can be persuasive without resorting to hype. We’ll walk you through a 5-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow regardless of your voice, style, or industry. We’ll also provide examples of well-used bullets we’ve discovered so you can draw inspiration from sales bullets “in the wild.”

What You’ll Learn

• Write sales-boosting bullets that will take your current copy from basic to exciting, converting copy—regardless of your voice, style, or industry