Playbook Overview

According to a recent study (Monetate 2020), only 2% of web traffic converts on the first visit to most websites. Retargeting ads are designed to help your company reach the other 98% of visitors who didn’t convert. In this Playbook, we are going to look at retargeting strategy and ads (for both Facebook and Google Ads) to help you find the best strategy to convert more prospects.

What You’ll Learn

• How to set up retargeting ads in your Facebook Ad account.
• How to set up retargeting ads in your Google Ads account.