The Content Cluster Strategy: Create Content that Drives Traffic and Generates Leads

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Workshop Overview

Join HubSpot’s Head of Content, SEO, Aja Frost, as she teaches you the art of the content cluster; a content marketing strategy thats helped HubSpot generate a record-setting number of leads and software trials from their blog. In this workshop, you’ll get the chance to brush up on your SEO basics, and learn the in’s and outs of keyword research. More importantly, you’ll come out of this workshop with a fully-completed topic cluster of your own, and a blueprint to finish the rest. Based in SEO best practices, you’ll be able to show your reader AND their search engine that you have both breadth and depth in a topic, making you the ultimate authority.

What You’ll Learn

  • A quick review of the most important SEO concepts
  • The Topic Cluster strategy, and how to implement it in your business, fast
  • How to do keyword research so you can create targeted content your customers are already looking for.
  • How to leverage SEO Tools to help build your blog and get more leads

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