Partnership Development Launch Plan: The Revenue Growth Lever You’re Not Pulling in Your Business

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Workshop Overview

Ready to massively grow your revenue? In this workshop, you’ll learn to recognize individuals, brands, and companies within your market who already have an email list or audience full of your ideal customers, already primed to buy. All they need is an introduction! With the expert guidance of Marcus Murphy, Head of Partnerships at DigitalMarketer, students will understand which qualities to look for in a possible strategic partnership, the steps to initiating contact and establishing collaboration, and how to evaluate whether your alliances are meeting the goals you set out. Regardless of whether you’re a solo-preneur or a multi-tiered operation, this workshop will help your organization know where (and how) to find mutually-exclusive and beneficial opportunities to scale your brand, reach new audiences, and ultimately reach new revenue heights.

What You’ll Learn

  • Assess your company’s strengths and needs to truly understand where a partnership might bring new opportunity and benefit
  • Create your ideal “Partner Avatar” to further help you define which competitors to approach (and which ones to nurture a bit longer)
  • Employ outreach strategies to excite and engage your potential new partners without overwhelming them
  • Evaluate the effectiveness of a partnership so that you stop wasting time and precious company resources for little to no output