Optimization & Testing Mastery

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Certification Overview

Develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. Once you’ve completed this course, you’ll be able to diagnose site problems and test new solutions that increase profits for traffic you already have.

What You’ll Learn

  • Define the foundational terms, list, and lingo to help you understand why optimization is vital in building your marketing campaigns
  • Identify test pages and prioritization methods you need to ensure you are always working and testing the correct pages
  • Discover different elements you can test—such as copy tests, image tests, navigation tests, and search box tests—that will actually make a difference for your business
  • Learn to optimize your site by testing on low sample sizes and utilizing on-site retargeting, personalization, and landing page optimization strategies