Playbook Overview

There’s nothing more critical than the offer and how you present it. As a result, you should test, test, test… and then test some more. This Playbook will walk you through a checklist of items we test on every offer, no matter how different they are. You’ll get a comprehensive list of areas where you can test different options so you can craft an irresistible offer.

What You’ll Learn

• Audit your offer by putting it through the 20-Point Offer Optimization checklist
• Optimize your offer by identifying its weak points so you can create an irresistible offer that drives leads and sales