Launching LinkedIn Ads: Craft a Click-to-Call Campaign from Strategy to Sales

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Workshop Overview

LinkedIn is often the “final frontier” when it comes to expanding your ads budget to new platforms. Most marketers tentatively ask…. Should we? If you’re selling B2B or trying to reach C-suites or decision makers, there is no better platform. The answer is a resounding YES!In this Workshop, the team at LinkedSelling led by Co-Founder Ben Kniffen, will give you an in-depth look at how to use LinkedIn Ads to turn your dripping faucet of low-quality leads into a veritable fountain of highly qualified prospects. You’ll get a clear and battle-tested roadmap full of lessons that took them $2MM in ad spend to learn, and walk out with a Click-to-Call campaign strategy that your sales team will fall in love with.

What You’ll Learn

  • The super valuable free features (yep!) you can use with an audience list inside LinkedIn Ads.
  • How to craft a Click-to-Call campaign from beginning to end.
  • How your company defines “MQL” (Marketing Qualified Lead) and the right messaging and targeting to attract yours.
  • How to read the reporting inside the LinkedIn Ads dashboard and navigate it like a pro.

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Requirements

  • A LinkedIn Business