Google Analytics Playbook

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Playbook Overview

Everyone knows that Google Analytics(GA) is a neccesary, and business-changing tool. However, just the word “analytics” is often enough to send any marketer running in the opposite direction.This Playbook, by Justin Rondeau, is in an easy-to-follow guide to getting started with Google Analytics. You’ll learn how to set up your account, impliment goal tracking, and use a simple tool to tag the traffic that’s important to you. You’ll also learn about the 5 reporting suites inside GA, and identify the reports that matter to your business. By the time you’re done, your be way more confident in your ability to navigate, and reap the benefits of Google Analytics.

What You’ll Learn

  • Set up your Google Analytics account
  • Identify what reports you should be using to gain insights from your data
  • Understand the basics of google analytics, including the 5 reporting suites, goal setting, and tagging your traffic

Playbook Resources