Google Ads is one of those essential digital marketing skills every marketer should have in their arsenal. In this Playbook, you’ll learn how to set up a new Search Campaign—from budget to bidding and everything in between. You’ll also create a basic text ad for the search network and gain some resources to help keyword strategy.
What You’ll Learn
- Set up your own Google Ads account
- Learn the basic jargon and structure of Google Ads accounts
- Create a search campaign, ad group, and write a text ad