Playbook Overview

Google Ads is one of those essential digital marketing skills every marketer should have in their arsenal. In this Playbook, you’ll learn how to set up a new Search Campaign—from budget to bidding and everything in between. You’ll also create a basic text ad for the search network and gain some resources to help keyword strategy.

What You’ll Learn

• Set up your own Google Ads account
• Learn the basic jargon and structure of Google Ads accounts
• Create a search campaign, ad group, and write a text ad