Google Ads Playbook

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Playbook Overview

Google Ads is one of those essential digital marketing skills every marketer should have in their arsenal. In this Playbook, you’ll learn how to set up a new Search Campaign—from budget to bidding and everything in between. You’ll also create a basic text ad for the search network and gain some resources to help keyword strategy.

What You’ll Learn

  • Set up your own Google Ads account
  • Learn the basic jargon and structure of Google Ads accounts
  • Create a search campaign, ad group, and write a text ad