Jumpstart Pack Overview
This is the system Starbucks and McDonald’s used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate eCommerce. It’s how Best Buy, Beachbody (selling workouts like P90X), and Sports Illustrated have become household names. It works for small, medium, and enterprise-level businesses. It works for mom-and-pop shops and billion-dollar retailers. It works whether you sell traditional products, digital products, or services.In this all-encompassing JumpStart Pack, you’ll develop a broad overview and understanding of how to construct a funnel from the “bottom-up” to grow your business in three ways:
- Increase the number of customers
- Increase the average transaction value per customer
- Increase the number of transactions per customer
The system you’re about to learn—we call it Customer Value Optimization or CVO—leverages all 3 business growth methods. That’s what makes it so powerful. This is the stuff the world’s best marketers and entrepreneurs know and use daily—but it isn’t taught in any business school.
What You’ll Learn
- How to build a funnel from the bottom up! Our unique approach starts with deciding on your core offer first! Then working backward.
- How to optimize your core offer to get more conversions.
- Learn how to create a Customer Avatar that is your unique target audience.
- Use your Customer Avatar to create a Value Journey to help you acquire customers predictably and profitably!
- Build a low-dollar Entry-Point Offer (EPO) that will give your customers just a taste of what value you have to offer.
- Learn to create a specific and compelling lead magnet that will turn your cold leads into qualified leads.
- Determine your profit maximizer to increase your average transaction value per customer.