Jumpstart Pack Overview
In this training, we’ll walk you through a cornerstone of marketing—paid traffic. Paid traffic is an essential lever to pull when filling up your funnel to grow your business. By the end of this training, you’ll know how to think (and talk) about paid traffic, the differences between the types of traffic to buy, how to write ad copy that converts, and how (and WHY) to diversify your traffic spend off Facebook.
What You’ll Learn
- The key difference between paid and organic traffic.
- The fundamentals of funnels & ads that expand your audience and convert to cold traffic.
- The core ad-buying funnel: TOFU > MOFU > BOFU and how it all works together.
- The keys to creating high-converting ad copy.
- How to find creative that works & other traffic secrets when you can’t crack the Facebook code.
- What the iOS14 update means for paid traffic.
- How to scale off Facebook using YouTube.
- How to scale off Facebook using Google Ads Network.