Workshop Overview

Despite its ups and downs over the years, Facebook is still one of the largest and most effective digital advertising platforms in the industry today. It has been and continues to be one of the easiest ways to get in front of your target audience at a low cost (and fast).

In this Workshop, Facebook ads expert Rudy Mawer will teach you his RIO framework for creating a “Ridiculously Irresistible Offer,” help you create fresh ad copy hooks based on super-effective emotional triggers, show you step-by-step how to turn a winning ad into a full campaign, and finally, help you understand where CPC, CTR, ROAS, and AOV come into play.

What You’ll Learn

• Best practices for setting up and launching Top of Funnel (cold audience) Facebook ads
• The simple 3-click secret to scaling your ads to at least 10k a day without compromising profitability
• How to grab attention, hook customers with your creatives and copy, and stay compliant so you don’t have to keep going back to the drawing board (or face Zuck’s ban hammer)