Playbook Overview

Every marketer should know how to use email to drive sales. In this Playbook you’ll learn everything you need to create a successful email promo campaign that performs well without exhausting your list. You’ll also get an overview of all the important metrics you should track, and tips on how to troubleshoot low-performing metrics.

What You’ll Learn

• The basic phase of an Email Promo Series.
• All the materials you’ll need to run a successful campaign.
• All the metrics you should be tracking, and tips to improve each metric.