Email Follow-up Campaign Playbook

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Playbook Overview

Email follow-up campaigns are an essential part of maintaining a healthy relationship with your customers. They ensure you never miss an opportunity to connect with and provide value for your customers. This Playbook will walk you through the process to, plan and create a follow-up campaign to help you win back customers, and increase overall engagement.

What You’ll Learn

  • A customer-centric thought process to help you develop a successful follow-up campaign
  • Tips on how to sequence your follow-up, and what triggers you could use to launch the sequence