Customer Value Journey

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Playbook Overview

If you have even a single customer, a Customer Value Journey already exists for your company. The question is whether you generated that single customer intentionally and, more importantly, could you do it again? And again? And again? When you finish this Playbook, you will have learned the fundamentals of the Customer Value Journey and how it impacts your business as a whole.

What You’ll Learn

  • Discover how to move your customer along the 8 stages of the Customer Value Journey so you can seamlessly move a stranger toward becoming a raving fan
  • Audit your marketing campaigns by walking through each step of the Customer Value Journey