There is nothing more important than knowing your customer. In this Playbook, you’ll create your own Customer Avatar Worksheet: a 1-page document that has everything you need to truly understand who your ideal customers are. You’ll learn what a customer avatar is and the steps to create it so you can finally get clear on who you’re selling to and craft a tailored message for your audience.

What You’ll Learn

• Develop your own Customer Avatar Sheet so you can finally get clear on who you’re selling to and craft a tailored message for your audience