Customer Acquisition Playbook

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Playbook Overview

Acquiring customers is a huge pain point for businesses. That’s because marketing isn’t easy. It involves a lot of strategies pulled into one big overarching strategy. That big strategy is digital marketing, but inside of that are customer acquisition strategies like lead magnets, entry-point offers, paid traffic, organic traffic, email marketing, challenges, and more. To get more customers, you have to understand all of these strategies and how they fit into each other, just like a puzzle. In this Playbook, we’ll explain what customer acquisition is and all the strategies it involves. We’ll also show you how to integrate the strategies in the Get Traffic sections so you can figure out how to make your own customer acquisition puzzle. Let’s get some customers.

What You’ll Learn

  • Building the foundation of your Customer Acquisition Strategy From Scratch
  • How to build your Paid Traffic, Organic Traffic, and Email List into your Customer Acquisition Strategy
  • Tips and tricks for 3 main methods of customer acquisition: Lead Magnets, Entry-Point Offers, and Challenges