Certification Overview

To survive today, companies need direct-response copy that moves customers along the Customer Value Journey and encourages them to take specific, measurable actions—driving them to make purchases or become sales leads. In this course, you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart, and SELLS.

What You’ll Learn

• Develop a firm foundation on copywriting including what it is, how it will move your customers through the Customer Value Journey, and how to use copy to connect with your prospects on a personal level
• Acquire the ability to write like you talk—using passion, the power of stories, and your brand’s unique voice
• Learn how persuasive, impactful copywriting is all about developing a core benefit for your prospects
• See an entire promotion example, from start to finish, so you can put together copy for your future campaigns