Certification Overview

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skill set for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this course, you’ll discover proven strategies to create and grow a thriving online community that’ll positively impact your bottom line.

What You’ll Learn

• Discover how Community Management helps move your customer along the Customer Value Journey from Awareness to the Convert stage
• Learn the essential building blocks for developing a community from the ground up, including: community avatars, open vs. closed communities, and mission statements
• Build content for your community that solidifies relationships between your customers and your business
• Acquire the KPI metrics needed to measure the health of your community