Playbook Overview

Your promotional calendar is your roadmap for customer communication and a great way to help you structure your workflow in the office. This training will cover the importance of a promotional plan, an overview of promotions, as well as how to create, track, and improve on your own promotional gameplan.

What You’ll Learn

• Build a promotional calendar that roadmaps your customer communication to keep it consistent across all channels and media
• Develop a sense of how your money will flow into your business over time by using your promotional calendar to make realistic predictions about how much revenue your business will see week to week