Workshop Overview

Writing email copy can feel impossible if you’re not a trained copywriter. Luckily, Joanna Wiebe of Copyhackers, is here to break down the invisible barrier between everyday marketers and amazing email copy. In this workshop, you’ll learn how to create your own set of best practices tailor-made for your individual audience. You’ll also get the tools and mindset-shift you need to take on your next email campaign feeling confident in your ability to write engaging emails that connect with your audience on a deeper, more meaningful level.

What You’ll Learn

• Discover how some email “best practices” might not be the best for your business, and learn how to create your own tailor-made guidelines
• A customer research method that will help you better understand your customer’s situations, so you can write copy that speaks directly to them
• Copywriting and editing techniques that will help you turn a rough draft into well-written email copy